Vine Co-Founder Releases Plans for New App “v2”

Photo courtesy of techcrunch.com

Michael McNeill, Editor

Receiving tons of backlash from fans around the world, the popular social media app Vine was forced to shut down in early 2017, due to economic struggles, the growing status of Snapchat and Instagram, and low support from Twitter, who acquired the app back in 2013. The app allowed creators, or “Viners”, to post six second long clips on loops to share with their fans, which eventually led to the success of famous celebrities, such as Liza Koshy, Logan and Jake Paul, Thomas Sanders, and Gabbie Hanna (The Gabbie Show).

After the shut down, many of these creators move to other platforms, such as YouTube and Instagram, with their fans following, along with many others honoring the app with “Vine Compilations” and the popular book “Milk and Vine”, a parody of the poetry book “Milk and Honey” by Rupi Kaur. As of late 2017, however, Vine co-founder Dom Hofmann released on Twitter plans for a remake of the app, entitled “v2” for trademark and copyright reasons.

“Hofmann tweeted the logo you see above, which at first glance looks very similar. But note the lighter green, how the letters are rounded, that they don’t connect, and the lack of a drop shadow. That could be enough for v2 to escape trademark infringement, though it might design something more refined for the launch,” according to techcrunch.com.

The release received mixed reviews, as many were excited to see the app return, but others saying it was a waste because they would have to start from scratch again. Also, the app will not be able to allow creators to reserve usernames, so anyone will be able to get popular handles (i.e. @thegabbieshow or @thomassanders) when the app officially releases.

While having some of the same features as before, like the video clip length and loop, the new app will be having stricter copyright rules, no filters, and will make it harder for creators to steal content from others. This means that any clips featuring popular songs or movie clips will be taken down.

Despite many fake versions of the app coming to the App Store and Google Play, do not confuse those with the real one. Right now, there is no official release date for the app, but Hofmann did state that the debut will, “definitely [be] in 2018.”